50 of them are hot drinks machines where you can taste not only the delightful Lavazza Bio coffee but also customized beverages with toppings and syroups and have them in XL cups or with lids to make them more handy to move around the city.
The other 200 distributors are full of snacks, soft drinks and day-to-day useful personal care objects.
Moreover, together with the installation, by now done at more than 135 sale points, we have launched a promotional campaign to offer and explain all the options available and the new features at the costumer disposal. This campaign is based in 200 lateral and frontal screens and more than 60 posters in which all the news are explained and promoted. In addition, the new installations offer an innovative and intuitive experience with interactive touchscreen as interface and the option of paying with the mobile phone using Coffe cApp.
Where can you find us? By now at La Défense, Chatelet, Nation, Gare de Lyon, Gare de L’Est, Charles de Gaulle and Etoile, but right now we are only at the 20% of the total project.
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